AdWords Ad Rotation Changes – Here’s What You Can Do.
Three days ago while attending SMX Sydney, as I was sitting down contemplating the changing world of SEO, my mind was brought zooming back to PPC with this post from Google. It seems nothing is sacred in our AdWords tool chest anymore! Hot on the heels of changing how Exact and Phrase match work, [...]
The Google Panda Update, One Year Later {Infographic}
Just over one year ago (on Feb 23/24th, 2011) Google announced the first, and now infamous, Panda update. To “celebrate” this momentous occasion, Search Engine Land and BlueGlass have collaborated to bring us this shiny new infographic. If you’re interested in more detail regarding the Panda update I also encourage you to take some time [...]
Q & A: Facebook Advertising Tips
What is an average click through rate for a Facebook ad? I asked this question of someone once… Oh how naïve I was! No offence intended if you just asked this same question by the way. It happens. Did you know that, to date, the best average CTR I’ve been able to get for a [...]
99designs.com Review and Logo Competition Case Study
Have you heard of the site 99designs.com? In 3 short years it has become the #1 marketplace for crowd sourced graphic design on the internet. Basically, 99designs aims to connect a passionate design community from around the world with customers seeking designs… This community then ‘compete’ to produce the best design for a given job. [...]
Gideon Sundback celebrated in a Google doodle
Where would we be without this man!? Gideon Sundback, Swedish-American inventor of the “zipper”, celebrated in today’s Google doodle. Zippedy-do-da! Editor’s Note: I now know who to curse when the zipper gets stuck!
F-Commerce: Ogilvy on Facebook Commerce
The team at Ogilvy have posted an update for their f-commerce providers benchmark as well as a more general overview of f-commerce. I’ve posted on f-commerce before and I will continue to do so as it is going to be fascinating to watch it develop over the next 12-18 months. So, what is f-commerce? Essentially [...]
AdWords Quality Score Reporting Update: Improved Transparency for Advertisers
On Tuesday, Google released an update to their AdWords Quality Score reporting that lifts the hood a little on the individual components that make up your QS. When you hover over the status icon in the Keywords tab, you will now see a rating for each measure, ‘Expected clickthrough rate”, “Ad Relevance” & “Landing page [...]
Gideon Sundback celebrated in a Google doodle
Where would we be without this man!? Gideon Sundback, Swedish-American inventor of the “zipper”, celebrated in today’s Google doodle. Zippedy-do-da! Editor’s Note: I now know who to curse when the zipper gets stuck!
New Matching Behavior for Phrase and Exact Match Keywords in AdWords
Google announced today via the Inside AdWords blog that, from around mid-may, exact match and phrase match will actually have the option to no longer be as strict as they are now, so an ‘exact match’ may also include very close variants:- misspellings, plurals / singulars, stemmings, accents and abbreviations. Wow. (As in ‘WTF are [...]
The Google Panda Update, One Year Later {Infographic}
Just over one year ago (on Feb 23/24th, 2011) Google announced the first, and now infamous, Panda update. To “celebrate” this momentous occasion, Search Engine Land and BlueGlass have collaborated to bring us this shiny new infographic. If you’re interested in more detail regarding the Panda update I also encourage you to take some time [...]
99designs.com Review and Logo Competition Case Study
Have you heard of the site 99designs.com? In 3 short years it has become the #1 marketplace for crowd sourced graphic design on the internet. Basically, 99designs aims to connect a passionate design community from around the world with customers seeking designs… This community then ‘compete’ to produce the best design for a given job. [...]
FirstClick Consulting acquires MediaMax
The news was out today that FirstClick Consulting have acquired digital marketing agency, MediaMax. Congratulations to Grace Chu, Mark Armstrong and team. Looks like an astute move. Will 2012 be the year of even more consolidation in the digital performance agency space? I think so, but we will have to wait and see! [...]
Happy 13th Birthday Google!
Happy Birthday Google. Wow. 13 years old. Welcome to your teenage years. Angst, anger and rebellion to ensue.
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