Auditing PPC Campaigns via a PPC Health Check – SMX Melbourne 2012
I’ve embedded the slides from the presentation I gave at SMX Melbourne earlier this week; Auditing PPC Campaigns: The PPC Health Check. Not as good as being there in person, but check it out and if you have any questions at all please let me know in the comments. SMX Melbourne 2012 – Auditing PPC [...]
GlassHat.com: Search Academy MD Matt Collis Advises Not To Waste Money On SEO
Interesting news today from Matt Collis and the Search Academy team in Sydney concerning their new SEO planning platform, GlassHat.com and how this proprietary platform will help drive efficiencies within an SEO program, and more importantly drive better results. I’ll have more information on this new platform as it comes to light, but in the meantime I [...]
Q & A: Facebook Advertising Tips
What is an average click through rate for a Facebook ad? I asked this question of someone once… Oh how naïve I was! No offence intended if you just asked this same question by the way. It happens. Did you know that, to date, the best average CTR I’ve been able to get for a [...]
99designs.com Review and Logo Competition Case Study
Have you heard of the site 99designs.com? In 3 short years it has become the #1 marketplace for crowd sourced graphic design on the internet. Basically, 99designs aims to connect a passionate design community from around the world with customers seeking designs… This community then ‘compete’ to produce the best design for a given job. [...]
I’m speaking at SMX Melbourne 2012!
Quick post to let you know I’ll be speaking at SMX Melbourne next month! I’ll be discussing PPC Audits – should be a blast. So if you’re in Melbourne, it’s not too late. Come along! Here’s a slick promo video from Barry and the team too… Hope to see you there… and If you do [...]
F-Commerce: Ogilvy on Facebook Commerce
The team at Ogilvy have posted an update for their f-commerce providers benchmark as well as a more general overview of f-commerce. I’ve posted on f-commerce before and I will continue to do so as it is going to be fascinating to watch it develop over the next 12-18 months. So, what is f-commerce? Essentially [...]
I’m speaking at SMX Melbourne 2012!
Quick post to let you know I’ll be speaking at SMX Melbourne next month! I’ll be discussing PPC Audits – should be a blast. So if you’re in Melbourne, it’s not too late. Come along! Here’s a slick promo video from Barry and the team too… Hope to see you there… and If you do [...]
GlassHat.com: Search Academy MD Matt Collis Advises Not To Waste Money On SEO
Interesting news today from Matt Collis and the Search Academy team in Sydney concerning their new SEO planning platform, GlassHat.com and how this proprietary platform will help drive efficiencies within an SEO program, and more importantly drive better results. I’ll have more information on this new platform as it comes to light, but in the meantime I [...]
Google Release Penguin Update 1.1
In case you missed it, Matt Cutts announced an update to the Penguin Algo on Friday. Nothing major it seems, only impacting 0.1% of English language searches (so if you are part of that 0.1%, congratulations you win a t-shirt). It’s interesting for a number of of other reasons though. As Barry Schwartz ponted out, [...]
AdWords Ad Rotation Changes – Here’s What You Can Do.
Three days ago while attending SMX Sydney, as I was sitting down contemplating the changing world of SEO, my mind was brought zooming back to PPC with this post from Google. It seems nothing is sacred in our AdWords tool chest anymore! Hot on the heels of changing how Exact and Phrase match work, [...]
AdWords Quality Score Reporting Update: Improved Transparency for Advertisers
On Tuesday, Google released an update to their AdWords Quality Score reporting that lifts the hood a little on the individual components that make up your QS. When you hover over the status icon in the Keywords tab, you will now see a rating for each measure, ‘Expected clickthrough rate”, “Ad Relevance” & “Landing page [...]
Gideon Sundback celebrated in a Google doodle
Where would we be without this man!? Gideon Sundback, Swedish-American inventor of the “zipper”, celebrated in today’s Google doodle. Zippedy-do-da! Editor’s Note: I now know who to curse when the zipper gets stuck!
New Matching Behavior for Phrase and Exact Match Keywords in AdWords
Google announced today via the Inside AdWords blog that, from around mid-may, exact match and phrase match will actually have the option to no longer be as strict as they are now, so an ‘exact match’ may also include very close variants:- misspellings, plurals / singulars, stemmings, accents and abbreviations. Wow. (As in ‘WTF are [...]
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