The ‘Inside Adwords’ Blog posted a great video today on the 7 deadly sins of landing page design, a webinar presented by Tim Ash.
Now there was quite a bit of shameless ‘That information is in my book’ self promotion during question time (Good luck to you Tim!) but the content was really solid.
I liked the fact that Tim takes people though how to actually fix these common mistakes, and I can guarantee that we’ve all been guilty, maybe not directly, of committing one of these deadly sins.
I touched on the importance of landing pages in an article on dennis-yu.com and I reiterate again, that the landing page represents one of your best opportunities to turn those PPC visitors into customers.
Get it right and you engage with your visitors, get it wrong and 99% will click the back button without a second thought.
I hope you enjoy the video and learn a thing or two as well.
Without sounding too ‘nerdy’ I love Google Analytics! it is such a powerful tool. It’s great to see such a high percentage of sites using it these days, however it’s dissapointing that people don’t actually use the data from it more effectively.
People spend so much time, effort and money increasing traffic to their website, if only they put as much effort into improving their landing pages and increasing their conversion rates.
Sean
I wish I’d discovered your site earlier. I remember endless meetings about optimizing landing page design with a previous employer. They wanted to reinvent the wheel and create something breathtaking. I wanted conversion-driven optimization using observable, reproducable designs and tactics. I lost. The agency mindset won. In the end, we launched what they wanted with analytics, measured failures, and fixed the problems with the glossy landing page design. But all that chaos might have been avoided if I’d been able to quote from you, instead of sounding like a lone voice of reason in a sea of confusion.
Great site – I’ve subscribed to your feed in my Google Reader and will continue to share links to your site on mine, http://glennfriesen.com
All the best!
Glenn