Google’s Wonder(ful) Wheel

OK so I posted on how good Google’s wonder wheel can be for the Google Content Network (GCN – if you like acronyms!). Anyway I thought I should elaborate a bit further…

The Wonder Wheel is great for broad or fragmented product categories like apparel,  so perfectly matched for the example I chose, where you’ve got a great deal of variety for your target categories.

However, If you are planning to go after categories that are dominated by a handful of brands, the results may be a little more limited.

Mobile Phones are a good example of this.

The wonder wheel (GWW) approach in the case of ‘Mobile phones’ really doesn’t help us that much in defining our GCN ad groups and themes, as it tends to get a little confused.

So, while the GWW is an awesome tool, it doesn’t always help specifically to the content network.  Sometime you are better off building your GCN campaigns using good old logic and common sense. (you know… that learned brain thingy of yours?!)

Don’t forget though,  it is  really good way to build out tons of secondary groups around broad product themes. Eg. Jackets, dresses, shoes, watches, etc.  And this applies to Search Targeted (more so in a way) as well as content network targeted.

I love the Google Content Network… there I said it!