If Google Runs a Super Bowl Ad, I’ll Eat My Shorts
- 7 Comment
Wow! …maybe I won’t eat my shorts for real…
But the rumor from Mashable & Search Engine Land seems to point to a Google TV AD for this year’s Superbowl.
SEL: “A Google Super Bowl Ad? Eric Schmidt Hints At It”
Mashable: “Google Buys Super Bowl Ad? [RUMOR]”
The rumor all started after Schmidt posted a cryptic Tweet saying:
Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)
All I can say is OMG – I never actually thought Google would run a TV ad. And to be honest, I still don’t think they will… not for ’search’ anyway…
If there is an ad, I’m with Mashable – surely it’s the Nexus One they’re promoting. Or alternatively Local Search? Or maybe they’ve a Google Tablet to launch as they thought they’d start with a bang!.
Maybe they just want to do a massive brand campaign – Google Kicks ass, connect everywhere and anywhere, search lots, get targeted ads you will love….
Who knows, but it’s got to be consumer focused, and not ’search engine’ consumer focused, if that makes sense…
Update: Eating My Shorts if the Youtube AD Blitz terms and conditions are anything to go by…
7 Comments on this post
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Kris Roxas said:
How would a Google commercial even go…? They’re the biggest search engine in the world, they don’t even need a commercial haha.
Kris Roxas
February 8th, 2010 at 5:49 am -
Brad Smith said:
Would you like ketchup with those shorts Leigh?
Eat away…Cute ad though. Amazing that they’ve just gone with a basic brand builder for the core business. Obviously trying to lock things down for the rainy day when Bing actually makes an impression on their market share?
February 8th, 2010 at 1:03 pm -
Leigh Hanney said:
ha! yeah Ketchup would be lovely thanks Brad… I’m thinking it most likely is a defensive strategy, but maybe it does hint at an undercurrent of concern regarding the competitive landscape and their market share over time… who knows…
..back to eating my shorts now.
February 8th, 2010 at 1:09 pm -
Water Skiing Equipment said:
If you run PPC ads for a particular keyword, the traffic is comes from adwords only. It is not come from Organic search. If you want traffic from Organic search you should do SEO work for the particular keyword.
February 11th, 2010 at 9:37 pm
Social comments and analytics for this post…
This post was mentioned on Reddit by semsamurai: Bets on what it’s about if they do run one? Nexus One ad? Google Tablet Ad?…. Local Search / Maps? or just a good old brand campaign??…
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[...] I’m Officially eating my shorts. Google does run a Super Bowl ad, and it is indeed a generic search focused message. I was oh so [...]