New Series: Mind Your Own Pay-Per-Click (MYOPPC)
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If you are a ‘Do it yourself’ kind of person then this new series is definitely for you. Each week I will be posting new articles on how to manage your PPC campaigns yourself. It doesn’t matter if you are a small local business, large corporate, or online e-tailer, there is sure to be something here for everyone.
Why am I doing this? Well honestly, I’m pretty tired of all the small to medium business’ out there (quite possibly you!) who are getting ripped off by sub-standard service providers in the online marketing space who charge too much and deliver too little to their clients.
And by too little I mean in some instances only ~ 50% of the money the client spends goes in to actually buying ads on Google, Yahoo, or MSN.
This is certainly not the case across the board, and there are many PPC providers in the small business and Local search space who do a great job, and can justify the ~50% margins that they charge… After all, they too need to pay the bills.
But I’m here to tell you that with a little bit of time, maybe 30 minutes a day, you can actually manage your own Pay-Per-Click for your business and ensure that 100% of you money goes into buying search ads, not just 50%!
So, if you would like to learn PPC and keep up with all the latest and greatest techniques on running PPC campaigns for yourself then please sign up to my newsletter here!
See you on the other side!
Regards
Leigh Hanney
5 Comments on this post
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Brisbane IT Support said:
Great stuff.. a good resource for small businesses.
February 19th, 2010 at 1:23 pm -
Accommodation Noosa said:
The challenge can be finding even 30mins a day in some industries.
February 24th, 2010 at 9:38 am -
Leigh Hanney said:
Hey, thanks for the comment, (and for joining my mailing list!). I agree that even the 30 mins a day can be tough, but on the flip side, say you actually hire an agency or consultant to run your campaigns, then there’s also a massive amount of upside in knowing what and how it should be done, even if you’re not personally doing it.
Knowledge is (almost) everything in this space, and as a small business asking the right questions of an agency and keeping an eye on what they are doing can make all the difference.
I’m looking forward to helping you out.
…and I love Noosa! was there with the family a few months back for Holiday. so good. wish I was still there.
February 24th, 2010 at 9:55 am
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