Next time you’re struggling to think of where to advertise your local business, don’t ignore the potential of Facebook. The example here is not a bad one, think about it.
If you were Pizza Hut, would you want to target people who like Dominos? Hell yes!
And if you were Dominos, wouldn’t you want to target people who ‘like’ Pizza Hut? Damn straight! It just makes sense!
Think of the potential.. throw up ads with Dominos coupons targeting all the fans of your competitors. sneaky, but that’s what Facebook targeting is all about – Being smart little marketers.
Another example… My father is a part owner of an organic olive oil business. Could Facebook advertising w
ork for him? (Dad, if you’re reading this – hint, hint!).
Let’s see what Facebook says.
Targeting: Over 25, Australian, expressed a like or interest in ‘organic food’, ‘organic’, ‘olives’ = 5,000 people. For a small business, that’s a market.
I wonder how many people on facebook like wine!? (shameless self promotion)