Facebook Ad approval process… fun and games.
Sometimes you wait for days hours, and quite often ads are rejected for no apparent reason (for many ads there is also a very good reason why they are rejected. Like any advertising platform – play by the rules).
But it got me thinking. Let us, for a moment, assume Facebook is on target to hit over 1 billion in revenue this year and for simplicities sake, let’s also assume that 50% of this revenue is from Facebook’s self service ads.
$500 million revenue over 12 months = $950 per minute.
That’s $950 lost every aggregate minute Facebook waste while advertisers wait for their ads to be approved.
Surely that in itself is enough incentive for facebook to develop an AdWords-esque automatic approval / dissaproval process for the masses.
Facebook – Not all advertisers are trying to game the system. Stop hindering the efforts of the good guys. you may even find you make more money.
$950 dollars a minute would write a lot of quality checking code and algorithms.
Now I’m over simplifying here with gross generalizations and perhaps some flawed logic as well…
But my point is that for every minute an advertiser ‘ready to spend’ is left waiting for their ads to be approved Facebook are leaving revenue on the table. If they were able to build an intelligent system that auto approved ads that met the guidelines we’d all be better off. Quality can be assured via community moderation, and FB ‘Human’ review after the fact.
Please make it so.
Some don’t recognize the difference between order and control.
They’ll get there.
Agree! They’ll get there one of these days. I hope.
Many times, we will make a Facebook ad that is getting decent traffic, but we are not coming close to filling our daily budget because we are not getting enough impressions.
Awesome blog post buddy. Facebook has so much potential many online marketers haven’t even discovered the power of Facebook. Facebook is ranked as the #2 site after Google in terms of traffic. This means you can find a market for any product or service you offer. This of course does still mean you need to do the research and follow the proper steps to conduct business on Facebook. Thanks for such nice post.
Totally support it. Facebook isn’t the smartest company yet. Looking forward for the movie that is coming out soon.
Great calculation – hopefully the facebook guys have worked out the figure for themselves and take it to heart when revising their approval process!