I came across this post over at at WebmasterWorld and It made me laugh.
Question:
Unfortunately the displayed URL is too long.
I skipped the www. , but it is still one letter too long. Asking for an exception was rejected without any further hint, how to make it work.
Any suggestion?
Answer:
Get a shorter domain.
If you don’t know already, AdWords allows 35 characters in the display URL field.
eg.
get-a-really-long-spammy-domain.com -> count = 35 Chars.
Honestly, there’s NEVER a good reason to have a domain name this long anyway. AdWords display URL limits are the least of your problems dude.
Additionally, if you are trying to stuff keywords into a hyphenated domain name so that you can try and rip off people with weight loss re-bill offers, Google won’t take long to bring down the ban hammer.
A word from the wise.
- Long domains suck.
- Keep your domain short regardless of where you’re advertising. You want people to remember it after all.
- Hyphens in domains suck.
- If you really need a hyphen – keep the domain short.
Happy AdWor’tising!

ROFL! I once had an client who had 32 chars in the domain. without the ‘www’ and they were angry because I couldn’t get the ‘www’ into the display URL – I think I told them something very similar to the answere from WMW member.
Very informative post buddy. I think a short url can solve the whole problem. I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.