February 5, 2012

AdWords Displayed URL is Too Long

I came across this post over at at WebmasterWorld and It made me laugh.

Question:

Unfortunately the displayed URL is too long.
I skipped the www. , but it is still one letter too long. Asking for an exception was rejected without any further hint, how to make it work.
Any suggestion?

Answer:

Get a shorter domain.

If you don’t know already, AdWords allows 35 characters in the display URL field.

eg.

get-a-really-long-spammy-domain.com -> count = 35 Chars.

Honestly, there’s NEVER a good reason to have a domain name this long anyway. AdWords display URL limits are the least of your problems dude.

Additionally, if you are trying to stuff keywords into a hyphenated domain name so that you can try and rip off people with weight loss re-bill offers, Google won’t take long to bring down the ban hammer.

A word from the wise.

  • Long domains suck.
  • Keep your domain short regardless of where you’re advertising. You want people to remember it after all.
  • Hyphens in domains suck.
  • If you really need a hyphen – keep the domain short.

Happy AdWor’tising!

Comments

  1. ROFL! I once had an client who had 32 chars in the domain. without the ‘www’ and they were angry because I couldn’t get the ‘www’ into the display URL – I think I told them something very similar to the answere from WMW member. ;-)

  2. Noritake says:

    Very informative post buddy. I think a short url can solve the whole problem. I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.

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