I thought it would be a good idea to briefly describe the various elements that make up a Google Search Engine Results Page or SERP as it will help later on if you clearly understand what each piece of real estate is all about.
I also decided that there’s no better way to show this than [...]

While it may seem obvious to some of you what pay-per-click advertising actually is, you are not alone in this world if you are still a bit confused.
I believe it is always good to take a step back and look at the big picture, so I wanted to define PPC and briefly explain where and [...]

This next topic in the MYOPPC Series deals with Defining Marketing Goals and Setting Realistic Targets.
Note that we’ve not even looked at AdWords, Yahoo, Campaign Structure, Set-up etc.  this will come, but as I mentioned it’s important to get the foundations right and have a clear picture of what you want to achieve.
I’m also assuming [...]

Defining your business goals and understanding how search marketing may help achieve these.
As a business owner or marketing manager this post may be nothing new to you however I wanted to start this series with the fundamentals and work up from there as a strong foundation is the key to future success.
With a strong foundation [...]

OK, I’m Officially eating my shorts. Google does run a Super Bowl ad, and it is indeed a generic search focused message. I was oh so wrong.
I like it – not sure why ‘Parisian Love’ was chosen as the theme, but hey maybe they’re trying to appeal to a global audience.
Thoughts?
Here’s the Ad:

Wow! …maybe I won’t eat my shorts for real…
But the rumor from Mashable & Search Engine Land seems to point to a Google TV AD for this year’s Superbowl.
SEL: “A Google Super Bowl Ad? Eric Schmidt Hints At It”
Mashable: “Google Buys Super Bowl Ad? [RUMOR]”
The rumor all started after Schmidt posted a cryptic Tweet saying:
Can’t [...]

If you are  a ‘Do it yourself’ kind of person then this new series is definitely for you. Each week I will be posting new articles on how to manage your PPC campaigns yourself.  It doesn’t matter if you are a small local business, large corporate, or online e-tailer, there is sure to be something [...]

Droolr.com – the latest site from Stateless Systems – has launched!

I may be slightly biased*, but the inner Geek in me just loves this!
The idea is simple. Users find something cool online and then share it with the Droolr community.
Once listed, the users of Droolr then vote for Gadgets that they like via a  Want? [...]

You heard it here first, Google AdWords will allow advertisers to independently target the Apple iPad in AdWords!
Ok – so I made that up… completely fabricated… but it’s made me think.
On the 21st of January, Google AdWords blog announced that they’ve now release new targeting options for mobile ads. It’s a good read so go [...]