Seven Powerfully Simple Facebook Advertising Tips
Is Facebook advertising not doing much for you? Or are you sitting on the fence, happy with your AdWords campaigns? Let these simple concepts, gathered from our past two years’ experience Facebook advertising for large and small brands, tip you off that fence
Separate Ads By Gender: This is a must, because men and women click [...]
Sending All Clicks to Your Homepage (7 AdWords Mistakes – #3)
7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #3 – Sending all Clicks to Your Home Page.
Let’s start this post with a question. What is one of the single most powerful features of search engine marketing? The key to why PPC and SEO work so well?
Quite simply, the user [...]
Are You Making These 7 Google AdWords Mistakes? (Mistake #2)
7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #2 – Not using negative keywords.
Google AdWords (Yahoo and Bing) allow advertisers to select words or phrases that you do not want your PPC ads to appear against. They call this adding ‘negative keywords’.
The idea is pretty simple, but often overlooked.
Let’s [...]
Are You Making These 7 Google AdWords Mistakes? (Mistake #1)
Series: 7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #1 – Too many keywords per ad group.
I see this mistake all the time and, as a new AdWords advertiser, it’s not exactly 100% your fault. I’ll explain why.
Google (and Yahoo and MSN) pretty much lead you down a path [...]
The Anatomy of a Google Search Results Page (Mind Your Own PPC)
I thought it would be a good idea to briefly describe the various elements that make up a Google Search Engine Results Page or SERP as it will help later on if you clearly understand what each piece of real estate is all about.
I also decided that there’s no better way to show this than [...]
PPC – What is Pay-Per-Click Advertising? (Mind Your Own Pay-Per-Click)
While it may seem obvious to some of you what pay-per-click advertising actually is, you are not alone in this world if you are still a bit confused.
I believe it is always good to take a step back and look at the big picture, so I wanted to define PPC and briefly explain where and [...]
MYOPPC Basics – Defining Marketing Goals and Setting Targets.
This next topic in the MYOPPC Series deals with Defining Marketing Goals and Setting Realistic Targets.
Note that we’ve not even looked at AdWords, Yahoo, Campaign Structure, Set-up etc. this will come, but as I mentioned it’s important to get the foundations right and have a clear picture of what you want to achieve.
I’m also assuming [...]
MYOPPC Basics – Defining Your Business Goals
Defining your business goals and understanding how search marketing may help achieve these.
As a business owner or marketing manager this post may be nothing new to you however I wanted to start this series with the fundamentals and work up from there as a strong foundation is the key to future success.
With a strong foundation [...]
Eating My Shorts – Google Super Bowl Ad ‘Parisian Love’
OK, I’m Officially eating my shorts. Google does run a Super Bowl ad, and it is indeed a generic search focused message. I was oh so wrong.
I like it – not sure why ‘Parisian Love’ was chosen as the theme, but hey maybe they’re trying to appeal to a global audience.
Thoughts?
Here’s the Ad:
If Google Runs a Super Bowl Ad, I’ll Eat My Shorts
Wow! …maybe I won’t eat my shorts for real…
But the rumor from Mashable & Search Engine Land seems to point to a Google TV AD for this year’s Superbowl.
SEL: “A Google Super Bowl Ad? Eric Schmidt Hints At It”
Mashable: “Google Buys Super Bowl Ad? [RUMOR]”
The rumor all started after Schmidt posted a cryptic Tweet saying:
Can’t [...]
