The Art of Search

Droolr.com – the latest site from Stateless Systems – has launched!

I may be slightly biased*, but the inner Geek in me just loves this!
The idea is simple. Users find something cool online and then share it with the Droolr community.
Once listed, the users of Droolr then vote for Gadgets that they like via a  Want? [...]

You heard it here first, Google AdWords will allow advertisers to independently target the Apple iPad in AdWords!
Ok – so I made that up… completely fabricated… but it’s made me think.
On the 21st of January, Google AdWords blog announced that they’ve now release new targeting options for mobile ads. It’s a good read so go [...]

OK – Dynamic Keyword Insertion (DKI) in AdWords , Yahoo, AdCenter – and how easy it is to get it wrong…
For those of you who don’t know, DKI is when you can add in the search query (keyword in you list that triggered the impression), dynamically into the ad text.
It can be a good time [...]

Well, it looks like the ‘Top Commentators’ links at the bottom of these pages has been reset for 2010!’
So it’s a ‘free for all’ now if you want to get your ‘do follow’ link from the ’sem samurai’!
But please make the comments worthy and relevant otherwise I’ll kick your virtual ass!
Naturally, spam, and shite will [...]

A little nugget here regarding targeting your Google Content Network ads to Gmail,  (thanks to Perry Marshall for the tip!).
This video briefly shows you not only how to placement target gmail (mail.google.com), but also explains how to get into the ‘funbox’, that little space above your messages. (screen shot below). Good luck

New video from Google UK. Quick overview of the Search based keyword tool (sktool) www.google.com/sktool/
I’ll cover the search based keyword tool in more detail in a later post, but if you know nothing about it then this video works as a good intro…
If you’re looking for the standard Google Keyword tool, then it can be [...]

This is going to be a short and sweet post but may be interesting to some peeps.
I’ll call it the ‘Did you know?’ post…
So, did you know that you can buy clicks from StumbleUpon for $0.05 a click? (USD). Traffic quality is my main concern as I’ve not been overly impressed.
But If you’ve a spare [...]

OK so I posted on how good Google’s wonder wheel can be for the Google Content Network (GCN – if you like acronyms!). Anyway I thought I should elaborate a bit further…
The Wonder Wheel is great for broad or fragmented product categories like apparel,  so perfectly matched for the example I chose, where you’ve got [...]

I’ve written a number of posts on content network optimization and the reoccurring message in all of them is to make sure you are creating themed ad groups.
I recently explained how Google create concepts when analyzing the content network and then group these concepts into categories, so when building out AdGroups for the content network, [...]