The Art of Search

I came across this post over at at WebmasterWorld and It made me laugh.
Question:
Unfortunately the displayed URL is too long.
I skipped the www. , but it is still one letter too long. Asking for an exception was rejected without any further hint, how to make it work.
Any suggestion?
Answer:
Get a shorter domain.
If you don’t know [...]

I searched for ‘adwords credits for non profits’  on google.com.au
SERP
Awesome: ‘Google Grants is now available to AU non Profits…’

I click on the ad…
404!

Fail!

Ok much has happened since last I updated, so I’ve decided to finish the remaining ‘adwords mistakes’ in one giant post!
Mistake #5 – Not monitoring bids at the keyword level.
Don’t fall into the trap of just setting bids at the ad group level and forgetting about individual keyword bids – success is in the detail [...]

7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #4 – Not Targeting Your Geographic Region.
In the last post we talked about using Negative Keywords and how to best utilise these to cut out on unwanted and un-targeted AdWords traffic. Pretty neat huh?
But there’s another fatal mistake that I’ve see [...]

7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #3 – Sending all Clicks to Your Home Page.
Let’s start this post with a question. What is one of the single most powerful features of search engine marketing? The key to why PPC and SEO work so well?
Quite simply, the user [...]

7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #2 – Not using negative keywords.
Google AdWords (Yahoo and Bing) allow advertisers to select words or phrases that you do not want your PPC ads to appear against. They call this adding ‘negative keywords’.
The idea is pretty simple, but often overlooked.
Let’s [...]

Series: 7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #1 – Too many keywords per ad group.
I see this mistake all the time and, as a new AdWords advertiser, it’s not exactly 100% your fault. I’ll explain why.
Google (and Yahoo and MSN) pretty much lead you down a path [...]

If you are  a ‘Do it yourself’ kind of person then this new series is definitely for you. Each week I will be posting new articles on how to manage your PPC campaigns yourself.  It doesn’t matter if you are a small local business, large corporate, or online e-tailer, there is sure to be something [...]

OK – Dynamic Keyword Insertion (DKI) in AdWords , Yahoo, AdCenter – and how easy it is to get it wrong…
For those of you who don’t know, DKI is when you can add in the search query (keyword in you list that triggered the impression), dynamically into the ad text.
It can be a good time [...]