Are You Making These 7 Google AdWords Mistakes? (Mistake #1)
Series: 7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #1 – Too many keywords per ad group.
I see this mistake all the time and, as a new AdWords advertiser, it’s not exactly 100% your fault. I’ll explain why.
Google (and Yahoo and MSN) pretty much lead you down a path [...]
New Series: Mind Your Own Pay-Per-Click (MYOPPC)
If you are a ‘Do it yourself’ kind of person then this new series is definitely for you. Each week I will be posting new articles on how to manage your PPC campaigns yourself. It doesn’t matter if you are a small local business, large corporate, or online e-tailer, there is sure to be something [...]
Adwords: Dynamic Keyword Insertion Fail
OK – Dynamic Keyword Insertion (DKI) in AdWords , Yahoo, AdCenter – and how easy it is to get it wrong…
For those of you who don’t know, DKI is when you can add in the search query (keyword in you list that triggered the impression), dynamically into the ad text.
It can be a good time [...]
Google’s Search Based Keyword Tool
New video from Google UK. Quick overview of their Search based keyword tool (sktool) www.google.com/sktool/.
I’ll cover the search based keyword tool in more detail in a later post, but if you know nothing about it then this works as a intro…
(animation is.. interesting…).
Using Google’s Wonder Wheel to build better Content Network targeted campaigns
I’ve written a number of posts on content network optimization and the reoccurring message in all of them is to make sure you are creating themed ad groups.
I recently explained how Google create concepts when analyzing the content network and then group these concepts into categories, so when building out AdGroups for the content network, [...]
Google Content Network – Strategy Cheat Sheet
Disclaimer: I received this one-sheeter from Google last week. While I don’t yet have any hard data to support these strategy recommendations, they’re definitely worth considering.
Google Content Network Strategy
Invest Time Upfront
- Set up your campaign correctly from the start
Choose the right targeting option to meet your campaign goals. Use contextual targeting with keywords [...]
Why you shouldn’t use Google AdWords new Opportunities Tool yet
A guest blog post by Dennis Yu, CEO of BlitzLocal, providing local advertising services to small businesses.
In the name of helping you optimize your campaigns, Google has been releasing tools to help you estimate an appropriate campaign budget, add new keywords, bid appropriately, and so forth. What you’ll notice is that all these recommendations have [...]
AdWords: How Many Keywords Should I Start With?
Once upon a time you could throw as many keywords as you could think of into a new AdWords account and just start testing and refining as you go. You didn’t even have to worry too much about structure or theme.
I call this the old school brute force PPC, and guess what? It doesn’t work [...]
