OK so I posted on how good Google’s wonder wheel can be for the Google Content Network (GCN – if you like acronyms!). Anyway I thought I should elaborate a bit further…
The Wonder Wheel is great for broad or fragmented product categories like apparel,  so perfectly matched for the example I chose, where you’ve got [...]

I’ve written a number of posts on content network optimization and the reoccurring message in all of them is to make sure you are creating themed ad groups.
I recently explained how Google create concepts when analyzing the content network and then group these concepts into categories, so when building out AdGroups for the content network, [...]

Disclaimer:  I received this one-sheeter from Google last week. While I don’t yet have any hard data to support these strategy recommendations, they’re definitely worth considering.

Google Content Network Strategy
Invest Time Upfront
-    Set up your campaign correctly from the start

Choose the right targeting option to meet your campaign goals. Use contextual targeting with keywords [...]

I’m not kidding – Google’s Content Network reaches more than 80% of global Internet users, and serves over 6 Billion Ad impressions a day! Are you getting your fair share of those impressions?
I’m a big fan of the Content Network from an advertiser perspective for many reasons. While a big factor for me is ease [...]

1 – Not separating campaigns to target the ‘content network only’.
Ok Google do allow you to view a single campaign’s data split out into ‘search’, ‘content’, and even ‘search partners’. And you can even set separate content bids. So why would you bother splitting the campaigns out and duplicating your work? Answers are obvious as [...]

The single biggest mistake you can make on the content network is not actually understanding that you’re not on the Search Engine Results page anymore…
Contextual advertising is disruptive, you’re not responding to the searchers desires, you are trying to grab their attention, and fast!
So think Ad Text, Think Image ads, think call to action, think [...]

Have you ever asked Google how to best optimize for their content network?
Try it – ask your Account Manager… I dare you!
It’s a bit of a running joke between me and my google buddies because I always pull them up on the fact that their ‘content targeting’ strategy changes almost ‘every week’.  It [...]