Aug 4 2009
When PPC Conversion Optimization and Automation Fail
Maybe I’m ‘old school’ but when it comes to optimizing PPC conversions there’s simply no set-and-forget ‘technology’ out there that can do the whole job. It simply doesn’t work that way.
In my opinion there will never be a substitute for solid keyword research, targeted creative messaging, and optimized landing pages. It is this ‘Conversion [...]
Jul 15 2009
Landing Page Design and the 7 Deadly Sins
The ‘Inside Adwords’ Blog posted a great video today on the 7 deadly sins of landing page design, a webinar presented by Tim Ash.
Now there was quite a bit of shameless ‘That information is in my book’ self promotion during question time (Good luck to you Tim!) but the content was really solid.
I liked the [...]
