I thought it would be a good idea to briefly describe the various elements that make up a Google Search Engine Results Page or SERP as it will help later on if you clearly understand what each piece of real estate is all about.
I also decided that there’s no better way to show this than [...]

While it may seem obvious to some of you what pay-per-click advertising actually is, you are not alone in this world if you are still a bit confused.
I believe it is always good to take a step back and look at the big picture, so I wanted to define PPC and briefly explain where and [...]

This next topic in the MYOPPC Series deals with Defining Marketing Goals and Setting Realistic Targets.
Note that we’ve not even looked at AdWords, Yahoo, Campaign Structure, Set-up etc.  this will come, but as I mentioned it’s important to get the foundations right and have a clear picture of what you want to achieve.
I’m also assuming [...]

Defining your business goals and understanding how search marketing may help achieve these.
As a business owner or marketing manager this post may be nothing new to you however I wanted to start this series with the fundamentals and work up from there as a strong foundation is the key to future success.
With a strong foundation [...]

If you are  a ‘Do it yourself’ kind of person then this new series is definitely for you. Each week I will be posting new articles on how to manage your PPC campaigns yourself.  It doesn’t matter if you are a small local business, large corporate, or online e-tailer, there is sure to be something [...]