17,180 People in Melbourne over 25 like pizza…
Next time you’re struggling to think of where to advertise your local business, don’t ignore the potential of Facebook. The example here is not a bad one, think about it.
If you were Pizza Hut, would you want to target people who like Dominos? Hell yes!
And if you were Dominos, wouldn’t you want to target people [...]
Facebook vs. Twitter For Your Business? Dennis Yu Gives Blunt Advice
Editor’s Note: I’ve spoken with Dennis on many occasions about his view on using Facebook and Twitter for Business. Following is his very blunt advice. Agree? Disagree? Let me know!
- Leigh
I get this question a lot. So let me put it bluntly. If you are not a celebrity or household brand, forget about twitter. Unless [...]
If I tweet about my Car Insurance Company and they are not listening, do I make a sound?
Last week I sent this tweet venting my frustrations at how long CGU Insurance have kept me waiting for finalization of my car insurance claim…
Background – In May, my car got trashed by a hail storm in Melbourne and After much back and forward it has been written off.
So the good, is I don’t have [...]
Google Content Network – Strategy Cheat Sheet
Disclaimer: I received this one-sheeter from Google last week. While I don’t yet have any hard data to support these strategy recommendations, they’re definitely worth considering.
Google Content Network Strategy
Invest Time Upfront
- Set up your campaign correctly from the start
Choose the right targeting option to meet your campaign goals. Use contextual targeting with keywords [...]
Twitter Boot-Camp Melbourne
Next week I’ll be speaking at Twitter Boot-Camp here in Melbourne (August 27th).
The Sydney event, held recently, received great reviews and I have no doubt Melbourne will be the same.
So what’s it about, and who should attend? Barry Smyth has set up this half day event in order to help people get the most out [...]
What Does Success as a PPC Affiliate Marketer Look Like?
When I first started doing PPC Affiliate marketing I set a pretty straight forward goal – All I wanted to do was pay for my daily caffeine addiction. So I was looking at aiming for a daily profit of around $5.
My personal success was not guided by the super affiliates of the industry, nor [...]
Twitter Tips for Small Business
A great resource was just posted over at smallbiztrends.com collating 137 Twitter Tips for small business (all supplied by their readers).
It’s a good read and full of heaps of useful tips on how best to use Twitter for your small business.
Ultimately, from my perspective, You need to first make sure that Twitter actually makes sense [...]
