May 19, 2012

What Does Success as a PPC Affiliate Marketer Look Like?

thinking_monkeyWhen I first started doing PPC Affiliate marketing I set a pretty straight forward goal – All I wanted to do was pay for my daily caffeine addiction. So I was looking at aiming for  a daily profit of around $5.

My personal success was not guided by the super affiliates of the industry, nor the hype, or the 1001 ‘Get rich Quick’ ebooks promising millions. Instead, success in my eyes was meeting my first goal and then setting a new goal as I progressed.

I think one of the biggest problems is when people look to online marketing as a way to make quick cash.

What they fail to realize or understand is that there is actually no such thing as easy profits online. It all takes hard work and the slow building of one’s own skills and knowledge. I found that during this learning curve it was the setting of these personal goals that kept me excited and motivated and more importantly stoped me from giving up when I hit a brick wall (of which there were many).

So, back to my experience as a noob PPC Affiliate and my ‘$5 profit a day’ goal…

I remember the first day I made a profit, it was a whopping big total of $1.70! I was excited. It was an awesome feeling. So anyway I ran over to my girlfriend (now wife) with the exciting news. “I made $1.70 today while I wasn’t even at my computer!” She looks up, smiles, and says:
”Well today, when I was getting out of the car, I looked down, and there on the ground was a $2 coin (Yes, we have $2 coins in Australia) so I picked it up… So I’ve made more than you today and I did even less work for it!” And off she went back to doing what ever it was she was doing…

[Read more...]

Twitter Tips for Small Business

twitter-redneckA great resource was just posted over at smallbiztrends.com collating 137 Twitter Tips for small business (all supplied by their readers).

It’s a good read and full of heaps of useful tips on how best to use Twitter for your small business.

Ultimately, from my perspective, You need to first make sure that  Twitter actually makes sense to your business.  Don’t just jump on the band wagon  because everyone else is! (That said though – at least register a twitter account with your business name so the no one else does).

As Twitter’s all about participation and connections, be sure that you’re able to find and participate in conversations occurring in your local area as, If you are a small business, it’s your local customers that are going to benefit most from your tweets, right?!  (As will you!)

A common question is ‘What are you going to Tweet about?’ Well the possibilities are really endless… If you run a café or restaurant how about tweeting out the specials for the day? If you are a Doctor, Dentist, Chiropractor.. What about notifying your followers of cancellations so that you can hopefully make some last minute bookings? If you’re a bakery, let your customers know when the bread’s just come out of the oven and is still hot! (mmm….  hot bread…)

Anyway, have a read of the 137 Twitter Tips for Small Business and let me know what you think.

…and Follow Me on Twitter Here!