Aug 4 2009
When PPC Conversion Optimization and Automation Fail
Maybe I’m ‘old school’ but when it comes to optimizing PPC conversions there’s simply no set-and-forget ‘technology’ out there that can do the whole job. It simply doesn’t work that way.
In my opinion there will never be a substitute for solid keyword research, targeted creative messaging, and optimized landing pages. It is this ‘Conversion [...]
