Aug 4 2009
When PPC Conversion Optimization and Automation Fail
Maybe I’m ‘old school’ but when it comes to optimizing PPC conversions there’s simply no set-and-forget ‘technology’ out there that can do the whole job. It simply doesn’t work that way.
In my opinion there will never be a substitute for solid keyword research, targeted creative messaging, and optimized landing pages. It is this ‘Conversion [...]
May 28 2009
Adwords Conversions – Difference Between “1-per-click” and “many-per-click”?
OK. I am getting quite a few questions of late from people who seem a little confused by Google’s new conversion reporting in AdWords. More specifically, they want to know: “Which one do I use?”
The answer to that is, “It depends!”
Let me tell you a little story and break it down a bit…
