Internet Marketing News, Reviews and How-to's
OK, I’m Officially eating my shorts. Google does run a Super Bowl ad, and it is indeed a generic search focused message. I was oh so wrong.
I like it – not sure why ‘Parisian Love’ was chosen as the theme, but hey maybe they’re trying to appeal to a global audience.
Thoughts?
Here’s the Ad:
Wow! …maybe I won’t eat my shorts for real…
But the rumor from Mashable & Search Engine Land seems to point to a Google TV AD for this year’s Superbowl.
SEL: “A Google Super Bowl Ad? Eric Schmidt Hints At It”
Mashable: “Google Buys Super Bowl Ad? [RUMOR]”
The rumor all started after Schmidt posted a cryptic Tweet saying:
Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)
All I can say is OMG – I never actually thought Google would run a TV ad. And to be honest, I still don’t think they will… not for ‘search’ anyway…
If there is an ad, I’m with Mashable – surely it’s the Nexus One they’re promoting. Or alternatively Local Search? Or maybe they’ve a Google Tablet to launch as they thought they’d start with a bang!.
Maybe they just want to do a massive brand campaign – Google Kicks ass, connect everywhere and anywhere, search lots, get targeted ads you will love….
Who knows, but it’s got to be consumer focused, and not ‘search engine’ consumer focused, if that makes sense…
Update: Eating My Shorts if the Youtube AD Blitz terms and conditions are anything to go by…
I may be slightly biased*, but the inner Geek in me just loves this!
The idea is simple. Users find something cool online and then share it with the Droolr community.
Once listed, the users of Droolr then vote for Gadgets that they like via a Want? voting button.
Other nifty features:
You can add comments as well as recommend other sites to find particular gadgets shared by other peeps.
There are a few screen shots below. But do be sure to go check it out!
*Full disclosure: I work at Stateless Systems
You heard it here first, Google AdWords will allow advertisers to independently target the Apple iPad in AdWords!
Ok – so I made that up… completely fabricated… but it’s made me think.
On the 21st of January, Google AdWords blog announced that they’ve now release new targeting options for mobile ads. It’s a good read so go take a look.
I’m going to cover mobile PPC advertising in later posts, but the thing that caught my eye is this image that they posted…
In the ‘Devices’ section above you’ll note how Google now allow advertisers to target specific devices: – Android, iPhone/iPod Touch and Palm WebOS. This is actually huge for certain markets as it will allow precision targeting for platform specific applications.
Anyway, with the launch of the iPad today I thought, hmmm will the iPad just be another addition to the ‘apple’ targeting? eg. iPhone/iPod Touch/iPad, or will it be a device category in it’s own right?
My gut feel, and if what Steve Jobs has said is true, iPad may well open up a whole new level of possibilities for many different market segments. Surely then if this is the case, the iPad will indeed be an individually targeted device within AdWords because ultimately there are going to be products, services and applications that users will be more likely to interact with on a tablet type device than they would on an iPhone. Time will tell.
It’s great to see our achievements at Stateless Systems be recognized this year in the 2009 SmartCompany Web Awards.
Hats off to Guy and Bevan for building such a company. And more importantly, hiring such awesome people!
Fantastic effort by the whole team who continue to build cool stuff and are just all round great people to work with.
Stay tuned for more exiting stuff from Stateless soon.
Links below to the various awards
Best Search Strategy – RetailMeNot.com
Best Social Media – RetailMeNot.com
Best Site Under 20 Staff – RetailMeNot.com
And my favorite quote is from the award announcement for ‘Best Search Strategy’ 
…But co-founder Guy King says RetailMeNot has achieved search marketing success by ignoring practically every other method tried by rival websites.
“SEO is bullshit. Our philosophy is to focus on pages that are as useful as possible to as many people as possible. Basically this is due to our belief that Google is smarter than we are, so we’re better off spending our time building good products rather than abusing the system.”
“Out strategy is really just going against traditional strategies. One of the key metrics of a good website is time on site, but we are trying to get that figure down as much as possible. We want people to find what they’re after as quickly as possible.”
So to sum it up – Be unique & add value - SEO success is yours.
This is something that I simply must share…
Two weeks ago RetailMeNot.com (One of our sites at Stateless Systems) was the focus of a question on Jeopardy!
I thought it was a joke at first when I got an email from one of my contacts in the US but, sure enough, it was true!
Needless to say, we all thought it was pretty damn cool.
Just wondering if putting an “As Seen on Jeopardy” logo on our site is maybe a bit too much?
The clip is below. Enjoy.
Top Commentators Widget – Get your link!
Well, it looks like the ‘Top Commentators’ links at the bottom of these pages has been reset for 2010!’
So it’s a ‘free for all’ now if you want to get your ‘do follow’ link from the ‘sem samurai’!
But please make the comments worthy and relevant otherwise I’ll kick your virtual ass!
Naturally, spam, and shite will be be ‘cleansed’
…funny comments get bonus points.