Series: 7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #1 – Too many keywords per ad group.
I see this mistake all the time and, as a new AdWords advertiser, it’s not exactly 100% your fault. I’ll explain why.
Google (and Yahoo and MSN) pretty much lead you down a path of adding way to many keywords per ad group right from the account set-up stage when they ask you to add your keywords. How many of you had a list of 100 or so and just added them into one ad group to get going? See what I’m getting at?
Well I’m here to tell you that it most definitely is a big mistake, but it is understandable given the way the account set-up process works.
While there is no single correct answer when it comes to the number of keywords per group, the aim of the game is simple – each ad group should only contain highly targeted, related keywords that focus on a specific product or service.
Take a look back at all your ad groups and ask yourself, “Are these groups individually targeting a single product, service, or action?” If not then you have some work to do.