BP Show You How to Claim Bankruptcy! AdWords Fail
This is too good not to share.
Search on Google.com today for ‘How to Claim Bankruptcy‘ and look who’s in second position….
Broad Match fail in AdWords. Oh the irony!
They have already lost millions, what’s a few more thousand a day on badly managed adwords?
AdWords Displayed URL is Too Long
I came across this post over at at WebmasterWorld and It made me laugh.
Question:
Unfortunately the displayed URL is too long.
I skipped the www. , but it is still one letter too long. Asking for an exception was rejected without any further hint, how to make it work.
Any suggestion?
Answer:
Get a shorter domain.
If you don’t know [...]
Sending All Clicks to Your Homepage (7 AdWords Mistakes – #3)
7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #3 – Sending all Clicks to Your Home Page.
Let’s start this post with a question. What is one of the single most powerful features of search engine marketing? The key to why PPC and SEO work so well?
Quite simply, the user [...]
Are You Making These 7 Google AdWords Mistakes? (Mistake #2)
7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #2 – Not using negative keywords.
Google AdWords (Yahoo and Bing) allow advertisers to select words or phrases that you do not want your PPC ads to appear against. They call this adding ‘negative keywords’.
The idea is pretty simple, but often overlooked.
Let’s [...]
Are You Making These 7 Google AdWords Mistakes? (Mistake #1)
Series: 7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #1 – Too many keywords per ad group.
I see this mistake all the time and, as a new AdWords advertiser, it’s not exactly 100% your fault. I’ll explain why.
Google (and Yahoo and MSN) pretty much lead you down a path [...]
