Internet Marketing News, Reviews and How-to's
This is too good not to share.
Search on Google.com today for ‘How to Claim Bankruptcy‘ and look who’s in second position….
Broad Match fail in AdWords. Oh the irony!
They have already lost millions, what’s a few more thousand a day on badly managed adwords?
I came across this post over at at WebmasterWorld and It made me laugh.
Question:
Unfortunately the displayed URL is too long.
I skipped the www. , but it is still one letter too long. Asking for an exception was rejected without any further hint, how to make it work.
Any suggestion?
Answer:
Get a shorter domain.
If you don’t know already, AdWords allows 35 characters in the display URL field.
eg.
get-a-really-long-spammy-domain.com -> count = 35 Chars.
Honestly, there’s NEVER a good reason to have a domain name this long anyway. AdWords display URL limits are the least of your problems dude.
Additionally, if you are trying to stuff keywords into a hyphenated domain name so that you can try and rip off people with weight loss re-bill offers, Google won’t take long to bring down the ban hammer.
A word from the wise.
Happy AdWor’tising!
7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #3 – Sending all Clicks to Your Home Page.
Let’s start this post with a question. What is one of the single most powerful features of search engine marketing? The key to why PPC and SEO work so well?
Quite simply, the user is actively broadcasting their needs and desires to the world every time they search for something.
‘Useful’ is an understatement… The ability for us to promote products and services in the targeted manner that Pay-Per-click allows is incredibly powerful and profitable when done right.
The key (excuse the pun) to being successful is choosing the right keywords in the first place (to be covered in separate posts) which will not only target the users when they’re ready to buy, but also target users when they are at other stages of the buying cycle – research, comparison etc.).
Once you have developed your master keyword list, you then need to break this up in to campaigns & ad groups, write your ad copy and select your targeted landing pages…
This is where many advertisers let themselves down and ultimately pay the price in the long run.
7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #2 – Not using negative keywords.
Google AdWords (Yahoo and Bing) allow advertisers to select words or phrases that you do not want your PPC ads to appear against. They call this adding ‘negative keywords’.
The idea is pretty simple, but often overlooked.
Let’s just assume you have added in your list of keywords to AdWords using the default ‘broad match’ match type. What this means is that Google will show your ad for not only the keyword you’ve chosen, but also for any other potential phrase combination that includes your original keyword.
Let me use a real world example.
My father is an owner of an organic olive oil business called Donkey Hill Organic Products. They’ve decided to run a small PPC campaign on Google to hopefully attract some wholesale enquiries and potentially a retail client or two. The main focus however remains B2B.
Series: 7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
I see this mistake all the time and, as a new AdWords advertiser, it’s not exactly 100% your fault. I’ll explain why.
Google (and Yahoo and MSN) pretty much lead you down a path of adding way to many keywords per ad group right from the account set-up stage when they ask you to add your keywords. How many of you had a list of 100 or so and just added them into one ad group to get going? See what I’m getting at?
Well I’m here to tell you that it most definitely is a big mistake, but it is understandable given the way the account set-up process works.
While there is no single correct answer when it comes to the number of keywords per group, the aim of the game is simple – each ad group should only contain highly targeted, related keywords that focus on a specific product or service.
Take a look back at all your ad groups and ask yourself, “Are these groups individually targeting a single product, service, or action?” If not then you have some work to do.