AdWords Displayed URL is Too Long
I came across this post over at at WebmasterWorld and It made me laugh.
Question:
Unfortunately the displayed URL is too long.
I skipped the www. , but it is still one letter too long. Asking for an exception was rejected without any further hint, how to make it work.
Any suggestion?
Answer:
Get a shorter domain.
If you don’t know [...]
It Seems Landing Page Quality Score Does Not Matter When you are Google
I searched for ‘adwords credits for non profits’ on google.com.au
SERP
Awesome: ‘Google Grants is now available to AU non Profits…’
I click on the ad…
404!
Fail!
Are You Making These 7 Google AdWords Mistakes? (Mistake #1)
Series: 7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #1 – Too many keywords per ad group.
I see this mistake all the time and, as a new AdWords advertiser, it’s not exactly 100% your fault. I’ll explain why.
Google (and Yahoo and MSN) pretty much lead you down a path [...]
Google Content Network – Strategy Cheat Sheet
Disclaimer: I received this one-sheeter from Google last week. While I don’t yet have any hard data to support these strategy recommendations, they’re definitely worth considering.
Google Content Network Strategy
Invest Time Upfront
- Set up your campaign correctly from the start
Choose the right targeting option to meet your campaign goals. Use contextual targeting with keywords [...]
The Google Content Network: The Biggest Ad Network in the World.
I’m not kidding – Google’s Content Network reaches more than 80% of global Internet users, and serves over 6 Billion Ad impressions a day! Are you getting your fair share of those impressions?
I’m a big fan of the Content Network from an advertiser perspective for many reasons. While a big factor for me is ease [...]
Landing Page Design and the 7 Deadly Sins
The ‘Inside Adwords’ Blog posted a great video today on the 7 deadly sins of landing page design, a webinar presented by Tim Ash.
Now there was quite a bit of shameless ‘That information is in my book’ self promotion during question time (Good luck to you Tim!) but the content was really solid.
I liked the [...]
Adwords Conversions – Difference Between “1-per-click” and “many-per-click”?
OK. I am getting quite a few questions of late from people who seem a little confused by Google’s new conversion reporting in AdWords. More specifically, they want to know: “Which one do I use?”
The answer to that is, “It depends!”
Let me tell you a little story and break it down a bit…
