Aug 4 2009
When PPC Conversion Optimization and Automation Fail
Maybe I’m ‘old school’ but when it comes to optimizing PPC conversions there’s simply no set-and-forget ‘technology’ out there that can do the whole job. It simply doesn’t work that way.
In my opinion there will never be a substitute for solid keyword research, targeted creative messaging, and optimized landing pages. It is this ‘Conversion [...]
Jul 7 2009
Search Engine Land, you make me laugh… Are Acquisio smiling?
So I’m at Search Engine Land today catching up on my daily dose of search news, and I see an article in the ‘Paid Search’ Column (A topic close to my heart) by Nick Abramovic titled ‘Automated Keyword Bidding? More Like Automated Money Sink‘ (read article here if you’re interested) and it brought a smile [...]
