9 Common Google Content Network Mistakes
1 – Not separating campaigns to target the ‘content network only’.
Ok Google do allow you to view a single campaign’s data split out into ‘search’, ‘content’, and even ‘search partners’. And you can even set separate content bids. So why would you bother splitting the campaigns out and duplicating your work? Answers are obvious as [...]
The Single Biggest Mistake You Can Make on the Content Network
The single biggest mistake you can make on the content network is not actually understanding that you’re not on the Search Engine Results page anymore…
Contextual advertising is disruptive, you’re not responding to the searchers desires, you are trying to grab their attention, and fast!
So think Ad Text, Think Image ads, think call to action, think [...]
Google Content Network Optimization – Does Anyone Really Know How?
Have you ever asked Google how to best optimize for their content network?
Try it – ask your Account Manager… I dare you!
It’s a bit of a running joke between me and my google buddies because I always pull them up on the fact that their ‘content targeting’ strategy changes almost ‘every week’. It [...]
