The ‘Inside Adwords’ Blog posted a great video today on the 7 deadly sins of landing page design, a webinar presented by Tim Ash.

Now there was quite a bit of shameless ‘That information is in my book’ self promotion during question time (Good luck to you Tim!) but the content was really solid.

I liked the fact that Tim takes people though how to actually fix these common mistakes, and I can guarantee that we’ve all been guilty, maybe not directly, of committing one of these deadly sins.

I touched on the importance of landing pages in an article on dennis-yu.com and I reiterate again, that the landing page represents one of your best opportunities to turn those PPC visitors into customers.

Get it right and you engage with your visitors, get it wrong and 99% will click the back button without a second thought.

I hope you enjoy the video and learn a thing or two as well.