More Common AdWords Mistakes
Ok much has happened since last I updated, so I’ve decided to finish the remaining ‘adwords mistakes’ in one giant post!
Mistake #5 – Not monitoring bids at the keyword level.
Don’t fall into the trap of just setting bids at the ad group level and forgetting about individual keyword bids – success is in the detail [...]
Advertising in Gmail and targeting the Gmail ‘Funbox’
A little nugget here regarding targeting your Google Content Network ads to Gmail, (thanks to Perry Marshall for the tip!).
This video briefly shows you not only how to placement target gmail (mail.google.com), but also explains how to get into the ‘funbox’, that little space above your messages. (screen shot below). Good luck
Google’s Wonder(ful) Wheel
OK so I posted on how good Google’s wonder wheel can be for the Google Content Network (GCN – if you like acronyms!). Anyway I thought I should elaborate a bit further…
The Wonder Wheel is great for broad or fragmented product categories like apparel, so perfectly matched for the example I chose, where you’ve got [...]
Using Google’s Wonder Wheel to build better Content Network targeted campaigns
I’ve written a number of posts on content network optimization and the reoccurring message in all of them is to make sure you are creating themed ad groups.
I recently explained how Google create concepts when analyzing the content network and then group these concepts into categories, so when building out AdGroups for the content network, [...]
Google Content Network – Strategy Cheat Sheet
Disclaimer: I received this one-sheeter from Google last week. While I don’t yet have any hard data to support these strategy recommendations, they’re definitely worth considering.
Google Content Network Strategy
Invest Time Upfront
- Set up your campaign correctly from the start
Choose the right targeting option to meet your campaign goals. Use contextual targeting with keywords [...]
The Google Content Network: The Biggest Ad Network in the World.
I’m not kidding – Google’s Content Network reaches more than 80% of global Internet users, and serves over 6 Billion Ad impressions a day! Are you getting your fair share of those impressions?
I’m a big fan of the Content Network from an advertiser perspective for many reasons. While a big factor for me is ease [...]
