Feb 7 2010
New Series: Mind Your Own Pay-Per-Click (MYOPPC)
If you are a ‘Do it yourself’ kind of person then this new series is definitely for you. Each week I will be posting new articles on how to manage your PPC campaigns yourself. It doesn’t matter if you are a small local business, large corporate, or online e-tailer, there is sure to be something [...]
Jul 9 2009
“Local SEM” Churn and the Problem with the AdWords Reseller Model.
“Really, you can actually track online sales generated from AdWords Clicks?” Was the question I got from someone who had a bad first time experience with AdWords and Search Marketing after signing up over the phone with a reseller.
I wasn’t all that surprised. I guess the main issue was simply lack of understanding (on the [...]
