Jul 11 2009
An Insider’s View on Local Lead Generation
This article was written by Dennis Yu, CEO of BlitzLocal.com
It’s easy to criticize the folks who are pioneering the local online marketing space. Small business customers don’t have a lot of money, have huge needs, and are not well-versed in how PPC, SEO, and all the other acronyms work– nor do they care. For a [...]
Jul 9 2009
“Local SEM” Churn and the Problem with the AdWords Reseller Model.
“Really, you can actually track online sales generated from AdWords Clicks?” Was the question I got from someone who had a bad first time experience with AdWords and Search Marketing after signing up over the phone with a reseller.
I wasn’t all that surprised. I guess the main issue was simply lack of understanding (on the [...]
