7 Common AdWords mistakes that will kill your Quality Score and increase your costs.
Mistake #2 – Not using negative keywords.
Google AdWords (Yahoo and Bing) allow advertisers to select words or phrases that you do not want your PPC ads to appear against. They call this adding ‘negative keywords’.
The idea is pretty simple, but often overlooked.
Let’s just assume you have added in your list of keywords to AdWords using the default ‘broad match’ match type. What this means is that Google will show your ad for not only the keyword you’ve chosen, but also for any other potential phrase combination that includes your original keyword.
Let me use a real world example.
My father is an owner of an organic olive oil business called Donkey Hill Organic Products. They’ve decided to run a small PPC campaign on Google to hopefully attract some wholesale enquiries and potentially a retail client or two. The main focus however remains B2B.