While it may seem obvious to some of you what pay-per-click advertising actually is, you are not alone in this world if you are still a bit confused.
I believe it is always good to take a step back and look at the big picture, so I wanted to define PPC and briefly explain where and how it relates to the many other online marketing channels you may have heard of.
Also as you may have noticed, another issue that we in the online marketing world are guilty of is acronyms, so if you are just starting out you’re probably completely and utterly confused by the sheer volume of 3 letter abbreviations we have in this space. From me, and hopefully I speak for other seasoned internet marketers, I’m sorry about these little things (acronyms) that make it harder to understand than it should be. We’re guilty as charged, but believe me, pretty soon you’ll be emailing your close ones using terms like “PPC”, “SEM”, “CPC”, “CPA”, “SEO”, etc. and do you know why? Well quite simply, because, like me, you will get tired of always typing out the full word! As simple as that!