The Art of Search

Disclaimer:  I received this one-sheeter from Google last week. While I don’t yet have any hard data to support these strategy recommendations, they’re definitely worth considering.

Google Content Network Strategy
Invest Time Upfront
-    Set up your campaign correctly from the start

Choose the right targeting option to meet your campaign goals. Use contextual targeting with keywords [...]

Maybe I’m ‘old school’ but when it comes to optimizing PPC conversions there’s simply no set-and-forget ‘technology’ out there that can do the whole job. It simply doesn’t work that way.
In my opinion there will never be a substitute for solid keyword research, targeted creative messaging, and optimized landing pages. It is this ‘Conversion [...]

The ‘Inside Adwords’ Blog posted a great video today on the 7 deadly sins of landing page design, a webinar presented by Tim Ash.
Now there was quite a bit of shameless ‘That information is in my book’ self promotion during question time (Good luck to you Tim!) but the content was really solid.
I liked the [...]

So I’m at Search Engine Land today catching up on my daily dose of search news, and I see an article in the ‘Paid Search’ Column (A topic close to my heart) by  Nick Abramovic titled ‘Automated Keyword Bidding? More Like Automated Money Sink‘ (read article here if you’re interested) and it brought a smile [...]

OK. I am getting quite a few  questions of late from people who seem a little confused by Google’s new conversion reporting in AdWords.  More specifically, they want to know:  “Which one do I use?”
The answer to that is, “It depends!”

Let me tell you a little story and break it down a bit…