February 5, 2012

Internet Marketing on the Interwebs

Ok so I decided to update my blog theme… check it out!

I’m not yet sure why there’s a big road in the top graphic, but it’ll come to me.

I just figured that it looked old school, like ‘The Information Superhighway’… 1999 all the way… When we were worried about Y-2-K…

So I admit it, I’ve been slack on the blog posts of late, sorry, but it’s been pretty busy at work.

I’m also the guy who tells his class at RMIT  to ‘blog regularly, or not at all’…. so yeah, I FAIL.

But I will  write more, so ask me questions here or on twitter or on quora.

I will answer them.

Stateless Systems Interview on TNW

Our very own Robert Barnes was interviewed for The Melbourne Silicon Beach Series late last week, talking about all things Stateless Systems

Great job Rob!

I hope you all enjoy the interview.

RetailMeNot.com Cleans up at the SmartCompany Web Awards

logo-rmnIt’s great to see our achievements at Stateless Systems be recognized this year in the 2009 SmartCompany Web Awards.

Hats off to Guy and Bevan for building such a company. And more importantly, hiring such awesome people!

Fantastic effort by the whole team who continue to build cool stuff and are just all round great people to work with.

Stay tuned for more exiting stuff from Stateless soon.

Links below to the various awards

Best Search StrategyRetailMeNot.com

Best Social MediaRetailMeNot.com

Best Site Under 20 StaffRetailMeNot.com

And my favorite quote is from the award announcement for ‘Best Search Strategy’ ;-)

…But co-founder Guy King says RetailMeNot has achieved search marketing success by ignoring practically every other method tried by rival websites.

“SEO is bullshit. Our philosophy is to focus on pages that are as useful as possible to as many people as possible. Basically this is due to our belief that Google is smarter than we are, so we’re better off spending our time building good products rather than abusing the system.”

“Out strategy is really just going against traditional strategies. One of the key metrics of a good website is time on site, but we are trying to get that figure down as much as possible. We want people to find what they’re after as quickly as possible.”

So to sum it up – Be unique  & add value -  SEO success is yours.

As Seen on Jeopardy – RetailMeNot.com

This is something that I simply must share…

Two weeks ago RetailMeNot.com (One of our sites at Stateless Systems) was the focus of a question on Jeopardy!

I thought it was a joke at first when I got an email from one of my contacts in the US but, sure enough, it was true!

Needless to say, we all thought it was pretty damn cool.

Just wondering if putting an “As Seen on Jeopardy” logo on our site is maybe a bit  too much? ;-)

The clip is below.  Enjoy.