I thought it would be a good idea to briefly describe the various elements that make up a Google Search Engine Results Page or SERP as it will help later on if you clearly understand what each piece of real estate is all about.
I also decided that there’s no better way to show this than with pictures – so here we go! minimalistic but pretty self explanatory.
(Tip: click on any of the images to view the full size image).
As always, let me know if you have any questions.
The Anatomy of a Google Search Results Page
Below is the Google result page for the search phrase ‘florist melbourne’ – Fairly generic but with a local search / small business intent. Lets see what we got….
(click image to enlarge)
Confused?
What ‘result’ would you click on first? Keep the answer to that question in your head while I break out the various elements below: