If you are  a ‘Do it yourself’ kind of person then this new series is definitely for you. Each week I will be posting new articles on how to manage your PPC campaigns yourself.  It doesn’t matter if you are a small local business, large corporate, or online e-tailer, there is sure to be something here for everyone.

Why am I doing this? Well honestly, I’m pretty tired of all the small to medium business’ out there (quite possibly you!) who are getting ripped off by sub-standard service providers in the online marketing space who charge too much and deliver too little to their clients.

And by too little I mean in some instances only ~ 50% of the money the client spends goes in to actually buying ads on Google, Yahoo, or MSN.

This is certainly not the case across the board, and there are many PPC providers in the small business and Local search space who do a great job, and can justify the ~50% margins that they charge… After all, they too need to pay the bills.

But I’m here to tell you that with a little bit of time, maybe 30 minutes a day, you can actually manage your own Pay-Per-Click for your business and ensure that 100% of you money goes into buying search ads, not just 50%!

So, if you would like to learn PPC and keep up with all the latest and greatest techniques on running PPC campaigns for yourself then please sign up to my newsletter here!

See you on the other side!

Regards

Leigh Hanney