Work From Home Mums are showing us what social shopping on Facebook is all about.
My wife makes stuff. hair clips, t-shirts, quilts, soft toys, etc. She also loves shopping online, and spends hours and hours lots of time on Facebook.
But a funny thing happened the other day, we were sitting in the lounge room (she was on Facebook) and she suddenly cursed the air and said…
If I’d logged in [to Facebook] 5 mins ago I wouldn’t have missed that sale! Now all the fabric I want is gone.
My ears pricked up. I’ve been keeping an eye on the F-commerce, Facebook Commerce, Facebook shopping cart (etc.) developments over that last 12 months, not for any reason other than I think it’s potentially going to be huge!
The sad truth however is that I’d not seen a lot to really get me excited. Sure there are ecommerce apps that you can add to your Fan pages (Payvment is awesome) and this is a huge step forward in terms of enabling purchases, but the whole shopping cart experience still feels destinctly ‘anti-social’. Do you know what I mean? A shopping cart is not inherently social (although you can ‘share’ purchases’), they’re transactional! Don’t get me wrong though I still think the e-commerce shopping cart apps on Facebook are great, they just don’t excite me as much as I thought an integrated social ecommerce application would…
