February 5, 2012

Twitter Boot-Camp Melbourne

twitter-boot-campNext week I’ll be speaking at Twitter Boot-Camp here in Melbourne (August 27th).

The Sydney event, held recently, received great reviews and I have no doubt Melbourne will be the same.

So what’s it about, and who should attend? Barry Smyth has set up this half day event in order to help people get the most out of Twitter as a marketing tool.

Who will benefit? Advertising  / Marketing Professionals, Individuals,  Business owners, and more. Ultimately, anyone interested in improving, or beginning, their Twitter experience.

The agenda’s fantastic and covers the following topics:
twitter-boot-camp-melbourne
- How to use Twitter
- Writing for Twitter
- Correct etiquette
- Pitfalls to avoid
- Understanding the ROI
- Case Study

I’ll be discussing ‘What is the Return on Investment’ for your Twitter efforts  so if you’ve any thoughts or comments, I’d love to hear from you.

I look forward to seeing you there!

@leighhanney

Twitter Tips for Small Business

twitter-redneckA great resource was just posted over at smallbiztrends.com collating 137 Twitter Tips for small business (all supplied by their readers).

It’s a good read and full of heaps of useful tips on how best to use Twitter for your small business.

Ultimately, from my perspective, You need to first make sure that  Twitter actually makes sense to your business.  Don’t just jump on the band wagon  because everyone else is! (That said though – at least register a twitter account with your business name so the no one else does).

As Twitter’s all about participation and connections, be sure that you’re able to find and participate in conversations occurring in your local area as, If you are a small business, it’s your local customers that are going to benefit most from your tweets, right?!  (As will you!)

A common question is ‘What are you going to Tweet about?’ Well the possibilities are really endless… If you run a café or restaurant how about tweeting out the specials for the day? If you are a Doctor, Dentist, Chiropractor.. What about notifying your followers of cancellations so that you can hopefully make some last minute bookings? If you’re a bakery, let your customers know when the bread’s just come out of the oven and is still hot! (mmm….  hot bread…)

Anyway, have a read of the 137 Twitter Tips for Small Business and let me know what you think.

…and Follow Me on Twitter Here!