About Us
If you’ve ever stared at a spreadsheet full of thousands of URLs that need mapping and thought, there has to be a better way… you’re not alone. We’ve had that exact thought too!
SEM Samuraibegan as an internal tool inside DataCraft Digital, our SEO agency in Melbourne, Australia.
Every technical SEO knows that the manual redirect mapping process is exhausting, and yes, there are tools out there; scripts, Python workflows, a few SaaS competitors, that do a similar job, but we wanted something we could shape ourselves, something where we controlled the matching algorithms, and something fairly priced and accessible to all. So building this ourselves made sense.
SEM Samuraiis fast, practical, and created by people who live and breathe technical SEO and migration work. We still use it on our own projects every month, so every improvement comes from real experience and real needs, not theory.
We love solving hard problems, and we care about making the work easier for the people doing it. If you’re tired of wrestling with redirect spreadsheets or trying to keep a migration from going off the rails, you’re in the right place.
Meet the SEM Samurai Team
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Leigh Hanney
Founder + Senior SEO
Leigh has spent over 20 years deep in the world of seo, digital marketing, and campaign execution. In that time, he’s worked across eCommerce, publishing, finance, insurance, education, employment, and service-based businesses, which means he’s seen what works, what doesn’t, and why.
He’s at his best when he’s digging into data, troubleshooting tricky SEO problems, and turning insights into results you can actually measure. If there’s a ranking drop, a traffic mystery, or a growth opportunity hiding in the numbers, Leigh’s probably already halfway to the solution.
Tom Evans
SEO Specialist + Migration Master!
Tom brings more than 15 years of digital marketing experience, with a particular love for SEO, especially the technical side! Originally from the UK, he’s worked both agency-side and in-house, helping businesses navigate complex SEO challenges with confidence.
Having worked with reputable clients across the UK and Australia, Tom is driven by continuous learning and staying ahead of industry changes. The goal is always the same: future-proof SEO strategies that work today and keep working tomorrow.
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