Advanced Settings: Path / Meta Weighting (Multi-View Fusion)

ByLeigh Hanney

SEM Samurai matches URLs using multi-view semantic fusion rather than a single embedding.

This improves accuracy by modelling how humans actually recognise equivalent pages during migrations. These weights can be tuned per migration based on accuracy testing.

  • Path (0.4) – Focuses on the structural side of the URL (folders, slugs, product codes, language codes).
    • Useful for recognising patterns like /en-us/product/2079-10-candy-cane-red vs /products/2079-10-candy-cane-red.
  • Meta (0.6) – Focuses on on-page meaning from <title>, <meta description>, and headings, captures semantic context.

The two views are embedded separately and then fused (normalized and combined).

  • A higher Meta weight makes matching more sensitive to meaning and product names;
  • A higher Path weight makes it more sensitive to URL structure.

Default: 0.4 Path / 0.6 Meta → balances structure and meaning for most site migrations.

Leigh Hanney is a Melbourne-based technical SEO strategist, product builder, and founder of DataCraft Digital.

With more than 20 years’ experience across SEO, analytics, large-scale website migrations, and paid search, Leigh specialises in solving complex search and data problems for education providers, enterprise brands, and high-growth businesses across Australia.

He is the creator of SEM Samurai, an AI-powered platform built to automate large-scale 301 redirect mapping and link-equity preservation during site rebuilds and platform migrations. Originally developed as an internal enterprise workflow, SEM Samurai is now used by SEO teams and developers to map thousands of URLs in minutes with measurable accuracy.

Leigh’s work focuses heavily on:
- Technical SEO and site migration strategy,
- AI-assisted content analysis and intent modelling,
- Search visibility in AI-driven search experiences, and
- Data-led SEO automation workflows.

He regularly designs custom Screaming Frog and LLM-powered systems to streamline SEO auditing, migration planning, and content optimisation at scale.

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