One of the more concerning myths about website migrations is that you simply need to move ‘what is currently on the site’ to the new location. This approach risks skipping any legacy URLs with value that are no longer active. Think, old URLs linked externally that currently redirect to a live URL. We see this…
Website Migration Guide: How to Migrate a Website and Preserve SEO Value As an SEO, is there anything more stressful than a large website migration? It might be exciting for the wider business; a new design, a new brand, improved performance, however, as the person managing the SEO side of the migration, you’re “sweating bricks”…
SEM Samurai matches URLs using multi-view semantic fusion rather than a single embedding. This improves accuracy by modelling how humans actually recognise equivalent pages during migrations. These weights can be tuned per migration based on accuracy testing. The two views are embedded separately and then fused (normalized and combined). Default: 0.4 Path / 0.6 Meta…
Redirect mapping uses three confidence zones: 1: High Confidence Match Threshold This is the minimum cosine similarity required to treat a redirect suggestion as a Confident Match. Recommended Default: 0.90 2: Low Semantic Match Review Zone Matches that fall between the Low Threshold and the High Threshold are classified as Low Semantic Matches. Typical Range:0.80–0.89…
There’s a very specific kind of pain that only an SEO knows. It’s that moment when you export all your custom extractions from a Screaming Frog crawl expecting (hoping for) clean page content… and instead get a wall of nav links, footer fluff, cookie banner text, line breaks and more random stuff. And you think:…